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Since the foundation of his company, in 1981, Mr. Lamborghini has followed his passion for mechanical engineering and design to create a line of cutting-edge branded timepieces that over the years have become real style icons for the brand’s lovers. 40 years later, Ferruccio Lamborghini, third generation of the Lamborghini family and CEO of the company, presents a new collection that elegantly combines his experience in the two wheels world as motorcycling champion and his legendary family heritage. A totally new range of Swiss watches dedicated to daring, bold, audacious, intrepid, fearless and pioneering people with a remarkable resourcefulness.

Cuscinetto

The historic Cuscinetto model, which dates back to 1983, has undergone a stylistic evolution over the years, but maintained its main singularity: a special bidirectional rotating bezel which recalls a specific mechanical element, the ball bearing (in Italian, cuscinetto). 

Cuscinetto

Cuscinetto R

Panfilo

The first Tonino Lamborghini sub diver watch for sea enthusiasts. The design of the titanium “sandwich case” – with original holes in the lugs inspired by the sport car frames and four visible Torx® screws – is a clear tribute to the mechanical engineering heritage of the brand. The slanting numbers and indexes on the unidirectional rotating bezel guarantee a firm grip when submerged in the aquatic world.

Panfilo

Spyderleggero

Evolution of the bestseller and iconic Tonino Lamborghini Spyder watch, Spyderleggero – as the Italian name denotes – is lighter and more ergonomic than the previous models thanks to its titanium sandwich case firmly anchored by 8 visible Torx® screws and a fiercer design.

Spyderleggero Chrono

Spyderleggero Skeleton

Quartz Chronographs

Spyder, Spyder X and GT1 are the quartz chronograph models of the latest brandedcollection.They carry a unique design influenced by the Bull brand’s legendary shield logo and the Lamborghini family’s mechanical DNA. The shield-shaped case inevitably harks back to a story of speed, strength and traditions; theoriginal“Start/Stop” pushers are inspired by cars accelerator and brake pedals.

Spyder

Spyder X

GT1

The brand’s history:

The company was founded in Italy in 1981 by Mr. Tonino Lamborghini, heir of the Lamborghini family. Taking inspiration from his family heritage and his vast experience in the mechanical and engineering world, Mr Lamborghini has developed a lifestyle experience brand with a range of luxury design products inspired by Italian industrial design and the Lamborghini family mechanical heritage.

Four years ago, Tonino Lamborghini’s first son Ferruccio joined the company as vice-president and CEO. In 2019, Ferruccio launched his brand-new timepieces collection with the support of the Italian designer Fulvio Locci and the historic Swiss watches manufacturer Armand Nicolet. Discover more about the Bull brand below:

TONINO LAMBORGHINI SPA
Tonino Lamborghini is a lifestyle experience brand that includes, among others: watches, eyewear, smartphones, perfumes, furniture, clothing, sports accessories, golf&utility carts, signature beverages, 5-star boutique hotels, real estate projects, cafés and restaurants. For 39 years, Tonino Lamborghini has been a byword for Made in Italy lifestyle. By staying true to the tradition and story of the Lamborghini family, the Tonino Lamborghini Company seeks to promote distinctive Italian style and taste. The company’s vision is to bring the passion and spirit of Italy to the global market with unique and distinctive products, inspired by Italian industrial design and the Lamborghini family mechanical heritage.
DESIGNED IN ITALY
With the support of the designers of its Centro Stile, constantly under the supervision of Mr Tonino Lamborghini himself, the company has designed and manufactured timepiece models that over the years have become real style icons. The new Tonino Lamborghini Swiss Watches 2019/2020 collection has been completely conceived and designed by Ferruccio Lamborghini, Tonino’s first son, with the support of Fulvio Locci, Italian watch designer who has been in the horology sector since 1985.
MANUFACTURED IN SWITZERLAND
Like all the Tonino Lamborghini products, also the watches are produced in a specific manufacturing district of excellence. The great expertise and know-how of the Swiss watchmakers have allowed the Bull brand to fully express its values and cutting-edge design setting a new watch standard in terms of style, material selection and movement performance.
TONINO LAMBORGHINI – THE FOUNDER
Tonino Lamborghini was born in 1947 in Italy from a family that has become famous worldwide in the mechanic and engineering field. Today he is the President of the homonymous company and a businessman renowned for having implemented a unique brand-extension strategy since the early ‘80s, a case study analyzed by many academic institutions.
FERRUCCIO LAMBORGHINI – CEO & VP
Born in 1991, on January 9, in Bologna (Italy), he is the first son of Tonino Lamborghini. Together with his four sisters, he belongs to the 3rd generation of the Lamborghini family. Today he is the CEO and vice-president of the company founded by his father in 1981. The young and determined entrepreneur carries his grandfather’s name and shares with his predecessor the same passion for high speed and mechanics which have led him to exceed in several motorcycling championships. He leads the company directly managing the strategic developments and joint ventures of the group.

DISCOVER EVEN MORE ABOUT TONINO LAMBORGHINI

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